How to Increase Organic Traffic to Your Website: Proven Strategies to Follow

Increasing organic traffic is the most effective way of growing an online business. Search engine optimization is a long-term process, but we can get much better returns than a paid advertisement, guest blogging, and almost any other online marketing tactic. The main concern about choosing SEO as a marketing strategy is that there is no shortcut to learning how to increase organic traffic.

If you are thinking of gaining more traffic for your website from search engines, you should understand how they work and what type of strategy to follow. Thinking of content publications and tracking post-performance is an excellent start.

Strategies to increase organic traffic to your website:
a) Target “People Also Ask” Section
b) Analyze your keyword gap
c) Refresh Outdated Content
d) Choose Low Competition keywords
e) Update your post title and description tags

a) Target “People Also Ask” Section

People also ask sections are a common feature in google search results with which you may be familiar. This section contains the query entered by you on google with the appearance of several answer boxes in the first result and questions related to the entered query. Each question carries a straightforward answer taken from a website, plus a link to that page.

According to data, People also ask sections appear in approximately 43% of all searches. However, engagement with these question-and-answer sections can vary greatly. In some cases, as little as 3% of users interact with the People also ask section. For other searches, that number goes up to 13%. Out of those interactions, approximately 40% result in clicks.

In case your content has already attained top rank on google for a specific query, the benefits of appearing in the people also ask section will be minimal. However, if your content is not ranking among the top results for a searched query, appearing in there will enable you to get organic traffic that you otherwise wouldn’t.

If you want to increase your chances of appearing in this section, you need to make sure your website content is optimized to answer the question that the users are looking for. The great source of these questions comes from the bottom of the google search result pages under the “related searches” section.

If you’re looking for information on a specific topic, you may find some overlap between the content in this section and the “People also ask” boxes. You can use keyword research tools like AnswerThePublic to look at related questions for any query.

Once you have a list of targeted questions, we recommend using proper formatting to help search engines find that information. That means using subheadings for the questions and including the answers below as concisely as possible. Adding Frequently Asked Questions to your pages is a great way to do this.

b) Analyze your keyword gap:

The Keyword Gap is a great way to find out which keywords your competitors are targeting that you aren’t. This “gap” is made up of potential topics that users are looking for but not finding any content from you.

Closing this gap is a great way to increase traffic to your website, make you more competitive, and help you identify new content ideas. You can use keyword research tools such as Semrush & Ahref when it comes to analyzing these gaps.

c) Content Refreshment

It’s important to keep your content fresh and up-to-date. If you don’t, people will stop referencing it as a source of information. This is especially true for posts that contain specific advice or recommendations. For example, if you have a post about the best WordPress hosting providers, it’s going to become outdated pretty quickly. The same goes for any sort of review or comparison.

To avoid this, take some time once a year to go through all of your content and make a list of the pieces that might be outdated. This includes anything that references specific years, products, listicles, etc. Once you have this list, you can start updating the content to make sure it’s still relevant and useful.

d) Look for quick-win, low-competition keywords

When analyzing keywords, most people opt for either high-volume searches or middle-ground options. That is to say, keywords that get decent traffic (as in hundreds of searches per month) but have moderate competition. Depending on your domain authority and backlinks, it can be relatively simple to rank for moderate-competition searches with well-structured articles.

However, most people overlook low-competition keywords with modest search volumes. These would be keywords with search volumes between 100–200 per month:

You can identify the search volume for specific keywords using tools such as Google Keyword Planner. With Keyword Planner you can order keywords by average monthly searches, from lowest to highest, and vice-versa.

Even though low-competition keywords are easy to rank for, most people avoid them because creating quality content takes extra effort. However, if you’re willing to put in the work, targeting these keywords can be a great way to get small boosts in traffic, especially for new websites. To get the best results, try to identify keywords that you can group together. This way, you can use a single post to target multiple options.

e) Update your posts’ titles and description tags:

It’s important to monitor the performance of your keywords by tracking how many clicks they get in the SERPs. The top result in the SERPs gets the most clicks, with approximately 25% of users clicking on it [2]. However, the second and third results get around 11% and 13% of clicks, respectively. That figure drops to just 2.5% for the tenth result.

Therefore, your first priority should be to try and get your posts to show up on the first page of results. That should be enough to get at least some clicks. To improve your ranking, we recommend tweaking the title and meta description tags for that post:

Increase your website’s organic traffic today!

At Protolabz eServices, we have effective digital marketing solutions to help grow your online business. Our team of experienced professionals will analyze your needs and the search behavior of potential users to implement the best solution for increasing leads, sales, and revenue.

Our digital marketing services include SEO, social media marketing, email marketing, content marketing, mobile app marketing, and online reputation marketing. Contact us today at +91–9872211935 to learn more about how we can help you grow your business!